Raleigh NC| SPARKcon Festival Helps Revive Raleigh Culture
Event Shows There Is More To Raleigh Than Commerce
The SPARKcon festival in downtown Raleigh this past weekend sought to send a pulse of culture through Raleigh. What were they seeking to resuscitate? The culture in a city that has consistently been rated a great place to live based on its widespread job opportunities and solid public school system.
Raleigh citizens may have started to wonder if long days at the office have caused Raleigh to become a humdrum city based on professional progress, but not cultural progress. Sparkcon brought music, bike-riding, craft vendors, artwork, an outdoor movie screening and more to downtown Raleigh. This festival is a testament that culture is still alive and well in Raleigh. It serves as proof that a city’s merit is measured in far more than business interest and standardized test scores.
As downtown Raleigh develops at a rapid rate, festivals like Sparkcon ensure that downtown Raleigh’s history and culture are not drowned out by commercialization. The Livable Streets Strategic Plan for downtown Raleigh has reforms meant to better what downtown already has by projects like a Fayetteville Street Renaissance. Sparkcon, however, is funded purely by grass-roots and organizers are adamant that it is not an economic development stunt.
Nonetheless, Raleigh business owners were certainly glad to host SPARKcon. To business owners and prospective Raleigh industry, culture isn’t about having a good time after work. It greatly affects their bottom line. In 2000, the Downtown Raleigh Alliance began investigating the formation of business improvement districts(BIDs). BIDs are funding mechanisms that give revenue to improve existing municipal services. These services include marketing downtown and visitor outreach. BIDs do impose a compulsory levy on businesses, but provide security that the business’s surrounding area will be maintained and enhanced. Undoubtedly, the value of a business’s assets depends on their surroundings. And showing a city’s citizens that you care as much about their streets as they do? That’s just good public relations.
Do you need a public relations firm in Raleigh? In the Triangle? Visit the MMI Associates Web site to find out more. Any questions? Give me, Patty, a call at (919) 233-6600.
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