A New Sweet Spot Is Coming To Knightdale

Krispy Kreme Opening In Knightdale

By Stephanie Johnson

Knightdale residents will soon have a new location to satisfy their sweet tooth.  A Krispy Kreme Doughuts will be opening in The Shoppes at Midway Plantation on U.S. 64 in early August.  However, this Krispy Kreme will be a little different.  The famous neon sign will not read “Hot Doughnuts Now” as this location will not contain a bakery to make the doughnuts on site.  They will be receiving a shipment daily from the triangles only other Krispy Kreme, located on North Person Street.

Earlier in the year plans were discussed to open another store along with this one which would be located at the Fifth Avenue shopping center in Forest Hills in Garner– however Krispy Kreme pulled out during lease negotiations.  Looking at revenue reports it seems as though one store may be enough to take on for now.  In early June, Krispy Kreme Doughnuts Inc. reported a net income of $1.9 million for the first quarter of its fiscal 2010.  This is down from $4 million in the first quarter of 2009.  However, Jim Morgan the CEO of Krispy Kreme Doughnuts Inc. said that the operating income was up from $5.6 million to $5.8 million despite lease termination and other costs.

The company is hoping that opening smaller stores, which cost less to operate, such as the new location in Knightdale will get them on the right track and turn progress around.  Talks are in the works to open two more stores one in Louisville, Ky, and one in Columbia, S.C.

Krispy Kreme is a favorite to millions and seems to be a good company to take a chance on.  We can all cross our fingers that this new location will succeed and that this will be a small step towards a tasty new business in the area.