Green PR| Google Clean Energy 2030
Clean Energy 2030: Google’s Energy Plan
The Google Clean Energy 2030 plan was announced at the beginning of the month by Google CEO, Eric Schmidt. The plan calls for approximately $4.4 trillion over the next 22 years but also promises $5.4 trillion in savings returned to the economy. A summary of the energy plan shows a complete and far reaching plan that includes major overhauls in the electricity sector, personal vehicle sector, and in economic policy.
Clean Energy 2030 is not the only plan on the table. T. Boone Pickens, a wealthy Texas oil-man, has said repeatedly that this is a problem that we can not drill ourselves out of. Both the Google plan and the Pickens plan require vast changes in consumption practices and renewable energy. Currently the Pickens plan is receiving a large amount of TV time as the race to the White House nears its end. The Google Clean Energy 2030 plan has not been advertised on TV but it has received 
significant attention in the blogosphere.
Google should consider advertising its energy plan. They don’t need to use the TV…they own the most powerful tool in the world for spreading information! Google won’t change its organic listings for the energy plan but there is nothing to stop the company from adding the plan to their paid advertising section. This would keep the discussion open and allow Google a chance to garner grass-roots support for their clean initiatives.
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