Green PR| Using Blue Jeans To Go Green
Go Green with your Extra Blue Jeans
Whether they are full of holes, too short or just out of fashion, we all have those couple of pairs of jeans that never get worn. While most people discard them, Cotton Inc. has figured out a way to use this unwanted denim to help the environment. In 2006, Cotton had its inaugural Dirty Laundry Tour. The goal has been to promote a student-run campaign that educates college students about the usefulness of denim, while allowing them to contribute to the green cause in their own unique way. Denim is almost 100 percent cotton, and is recycled into Ultra Touch insulation.
Cotton has turned the initiative into a competition amongst universities to see who can collect the most denim. Each school was given a goal of collecting 500 pieces of denim (enough to insulate one Habitat for Humanity Home) and receive prize money in exchange.
This year, Cotton partnered with UNC’s Public Relations Student Society of America to conduct the drive. UNC students gathered denim through the month of October in hopes of both helping their community and using their public relations skills. The result? UNC collected almost 1,000 pairs of jeans, enough to completely insulate two Habitat Homes.
The denim drive is a great public relations strategy for Cotton as they are not only able to help those in need, but by targeting college students they are producing future green activists and promoting their brand at the same time.
Does your organization need a PR firm? MMI Associates is a full-service public relations firm located in Raleigh, NC. Please visit the MMI Associates website for more information. Any questions? Give us a call at (919) 233-6600.
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