Helping Haiti: A PR Boost

By Kelley Brackett

This morning, just as Haitians were regrouping after last Tuesday’s devastating earthquake, they were struck again with a 6.1 magnitude earthquake.  According to the Associated Press, an estimated 3 million people are in dire need of food and water.  In this time of need, the world is uniting to provide aid for Haitians.  Now is your chance to help!

Providing charitable donations to organizations and fellow human beings in need is not only the right thing to do, but also good for business.  Local organizations have stepped on board to show their support including North Carolina State University, Redress Raleigh, The Oxford, Pepsi Bottling Company, and many others.

Raising money for Haiti or donating supplies is a way to show your support in their time of need.  And like other charitable donations it can do several things to enhance your company’s image:

• Raise company awareness in the community
• Create opportunities for employee team building
• Communicate to current and future clients that charity efforts are important to you.

At the end of the day, you can rest with a good conscious, knowing that your company has contributed to a world crisis.  And don’t forget to spread the news!  Let others know the amount of money you’ve raised or the amount of supplies you’ve collected.  Your efforts won’t be soon forgotten.

Photo Source:  mulmatsherm