N.C.’s Art Museum Revamped at 60

By Kelley Brackett

Anticipation is building across the state, as the countdown to the reopening of the North Carolina Museum of Art (NCMA) nears.  Upon its reopening, NCMA will be the nation’s largest art museum park at a sprawling 164-acres! As the museum nears its 60th birthday and its reopening on the weekend of April 24-25, art lovers young and old will be able to reunite in its newly renovated and expanded location on Blue Ridge Road.

The expansion has given NCMA the opportunity to redefine itself, a PR move that is often necessary, and prepare for another 60 years.  NCMA’s new, modern logo brings the museum into a new decade.  Designed by Pentagram Designs, Inc, the logo is reportedly inspired by the 362 signature coffers enclosing the new building.

The transformation will reveal a 127,000-square-foot building that will house the NCMA’s permanent collection and will include a larger exhibition space, complete with day lit galleries.  The museum is also “going green” as it will be surrounded by extraordinary outdoor gardens filled with large-scale sculptures.

NCMA is not only staying young by redefining itself, but also by showcasing its new branding in multiple facets of social media.   Follow along with 2,000 others @ncartmuseum, become one of its fans on Facebook, check out its newest pictures on Flickr, or read their blog Untitled.  As NCMA’s countdown to the opening celebration continues, social media fans can constantly be in the know, proving that an older establishment can change with the times.

NCMA receives a final nod for good PR in its efforts to reach out to the community. NCMA is requesting  North Carolinian’s photos of what makes the state home by sharing your favorite destinations and faces for an exhibit on display opening weekend.  Join the celebration April 24-25, and celebrate a cultural treasure of our fine state!

Photo: Everlasting Gallery