Raleigh NC| Is Anyone Afraid of the Big Bad Wolfpack?

NC State Basketball Fans Are Not Fooled…Why Not?

McCain this, Obama that.  It seems that everywhere you turn all you hear about is the election.  Not that the election isn’t important, it’s just that every once in a while you need a break from it.  So let’s turn to something a little more interesting, like NC State football…on second thought, an under-achieving team with only two wins and six losses isn’t that interesting.  Well, we always have hope for basketball!

That’s right!  It’s only the first week of November, but with the NBA well underway, it’s never too early to start talking college hoops baby!  I know what some of you are thinking; NC State is ranked by most of the sports media to finish somewhere in the bottom three in the ACC, so who really cares about State basketball?

However, it doesn’t seem to matter how awful NC State basketball is, they always seem to rank in the top 20 in attendance in the nation.  Perhaps that’s because every year, all you hear about is how good we’re going to be, or how we’re going to finally beat UNC.  Or because we all know that no matter how bad we are, during the college basketball season we’ll see Jim Valvano storm the court at least a dozen times.

But this year feels different.  There is no hype around Wolfpack basketball.  No one is talking about our new prospect that’s going to win us an ACC championship, or take us to the final four.  And why don’t I at least think that one of our freshmen is going to score 40 points a game?  There doesn’t even seem to be any hope at all!  Has NC State given up with trying to convince us we’re going to be good?  Or have State fans realized that it’s just not going to happen anytime soon?

Regardless of what you think, you have to admit it feels a little empty.  All I heard last year is how Brandon Costner and the team were going to return to the ACC championship, but this year, even the most optimistic fans are hoping for an NIT bid at best!

Where are the PR people for State basketball?  It’s ACC basketball, and I don’t even know when the first game is. It’s hard to get excited when it seems as if the team and its marketing department aren’t even getting the word out.  Sometimes it’s hard to market a failing team or business.  It can be difficult to put a drowning company in a positive light, but whether you’re in PR or marketing, that’s what you have to do. You have to address the bad, but you have to emphasize the good as well.  Sure, State is terrible, but does that mean we need to quit having faith? Apparently that’s the strategy their PR people have taken.

I don’t care if everyone has given up on Wolfpack basketball, I’ll still be there at the first tip-off.  It’s time for NC State to get back to where they belong; at the top of the ACC.

Does your company need a PR firm?  MMI Associates is a full-service public relations firm located in Raleigh, NC.  Please visit the MMI Associates Website for more information.  Any questions?  Give us a call at 919-233-6600.