Raleigh NC|Raleigh Jewelry Store Finds Success In Gift Boxes
Local Jeweler’s ‘Finders Keepers’ Campaign is a Keeper
Does the hustle and bustle of daily routines have you feeling a bit blue? Well, cheer up Raleigh citizens. Bailey’s has a gift for you!
Bailey’s Fine Jewelry, a Raleigh institution, has launched a creative marketing campaign, designed to turn your next lunch break, or stroll through the park, into your lucky day. The staff at Bailey’s has set out to randomly place gift boxes, adorned with black and white paper and a red ribbon tied on top, in various locations around the city. Inside could be a necklace, earrings, or something more!
For Bailey’s, the cost of the campaign is relatively inexpensive with gifts ranging from $20 to $100. It’s a simple gesture, with a big message: The gift that keeps on giving. Trey Bailey, director of operations for the company, is the brains behind the brilliant campaign, launching similar operations in Rocky Mount and Greenville. What better way to market your company than to offer your customers a bright spot in their day? The idea is the perfect pick-me-up for the dark cloud of economic turmoil hovering over us, and given this week’s happenings on Wall Street, the campaign could not have come at a better time.
What’s the most exciting part of this plan? Bailey’s has no intentions to end the campaign, so, keep your eyes open for the Bailey’s boxes scattered throughout the city. The idea is charming, creative, and a simple way to market a product with a generous spirit behind the name. The boxes are sure to generate more business for Bailey’s and possibly inspire others in the upcoming season of giving.
Does your organization need a full-service public relations firm? If so, visit the MMI Associates website. Any questions? Give me, Patty, a call at (919) 233-6600.
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